Elastoplast is a global brand sold in 6 countries all over the world (Australia, Canada, Hong Kong, New Zealand, South Africa, United Kingdom).

Elastoplast is active in 4 different segments:

  • Wound Care: the core and the origin of the brand, where Elastoplast has 3 No 1 positions in its core segment “First Aid Dressings”. In Europe Elastoplast (Beiersdorf) is the clear No 1 brand with more than 35% market share.

  • Sport: a business very strong in markets such as Australia and South Africa, where Elastoplast is the No 1 supplier for leading sports clubs in the Rubgy & Hockey league.

  • Foot Care: effective solutions to treat blisters and corns.

  • External Pain Relief: effective solutions to treat back and neck pain.

Elastoplast offers innovative, yet uncomplicated solutions to everyday problems and pains and has therefore a central position in the personal health care market. Elastoplast and its products help people to enjoy an active life without being limited.

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