BRAnD The History In 1896 Elastoplast (Smith & Nephew) introduced its wound dressings. Find out what has happened since then. 1896 Wound Dressings The Smith & Nephew companies (founded in the UK in 1856) expanded their business into Wound Dressings. Read Article The Smith & Nephew companies expanded 1924 Elastoplast Fabric Lohmann AG invented Elastoplast (Tensoplast) Fabric, a new innovative elastic type of cloth spread with adhesive that was used on both bandages and dressings of various sizes. 1924: Elastoplast Fabric 1927 Elastoplast trade mark British patent for the manufacture of Lohmanns novel adhesive bandages and the corresponding rights to the trade mark of Elastoplast were bought by S&N. From then on they possessed the right to register the trade mark and to manufacture, sell and distribute the Elastoplast products in all countries that were part of the British Empire. 1927: Adhesive Bandages 1930 Wide range of products Available Products were: Elastoplast Bandages, Elastoplast First Aid Dressings, Elastoplast Corn Rings, Elastocrepe, Elastocrepe Wrist Straps, Elastoplast Finger Dressings, Elastoplast Porous plasters and Semiplast Bandages. 1930: Wide range of products 1931 Beiersdorf AG acquires Elastoplast Germany: Lohmann sells the Elastoplast manufacturing rights and trade mark to Beiersdorf AG. A new agreement is set up between the 2 companies: BDF can manufacture and sell elastic plasters in the British Empire and Britain, but not under the Elastoplast name. S&N can sell elastic plasters outside Britain but not under Elastoplast. 1931: Beiersdorf AG 1933 Elastoplast in the UK BDF UK bought the non-exclusive licence to manufacture and sell Elastoplast surgical bandages in the UK from S&N. 1933: Elastoplast in the UK 1945 Herts Pharmaceuticals Beiersdorf UK was taken over by the Custodian of Enemy Property, and changed its name to Herts Pharmaceuticals. The range during that time already included Burn Dressing, Vaccination Dressings, Eyes Dressings and First aid Outfits. Read Article Beiersdorf UK taken over by Custodian 1951 S&N Acquisition of Herts Pharma Herts Pharma was acquired by S&N Associated Companies in the UK and therewith the rights for Elastoplast. 1951: S&N Acquisition of Herts Pharma 1960 Elastoplast L Elastoplast introduced its breathable bandage “Elastoplast L” into the market. These dressings were able to keep the wound dry even while showering or washing up. The bandages were especially intended for care of sensitive skin and wounds. 1960: Elastoplast L 1990 New types of plasters Introduction of new types of plasters such as Sensitive, Ultra repair and later Skinvisible –based on Polyurethane technology. 1990: New types of plasters 2000 Selling and manufacturing rights Beiersdorf bought back the rights to sell and manufacture Elastoplast products in the UK and Commonwealth countries (consumer business) and the launch of more advanced plasters started. 2000: Selling and manufacturing rights 2001 We help to heal A new strapline ‘We help to heal,’ was adopted. The areas that were covered in 2001 were predominantly healing. Elastoplast Scar Reducer (the first plaster to help reduce even old and reddened scars) and the Active Gel plaster (revolutionary plaster that provides a moist wound healing environment which accelerates the wound healing process by 50%) were launched. 2001: We help to heal 2002 Kids Elastoplast introduced a new rage of products: special kids products printed with characters like Barbie or Harry Potter. 2002: Kids products introduced 2003 Bandages Elastoplast enhanced its assortment with new bandages for hands, elbows, feet and knees. 2003: New bandages 2005 Innovations and Cooperations Elastoplast launched several plasters with a newly developed silver wound pad in the pharmacy exclusive range. Due to silver woven in the wound pad those plasters have an antibacterial effect and support the wound healing process. In the same year a co-operation with Disney enabled Elastoplast to sell special kids products printed with characters like Mickey Mouse or Winnie the Pooh. 2005: Read Article Innovations and Cooperations 2006 Elastoplast Extreme Elastoplast introduced an extra-robust plaster called Extreme into the market. 2006: Elastoplast Extreme 2008 Elastoplast Knee & Ellbow Elastoplast introduces another kid’s plaster that is especially suitable for little injuries on Knees & Elbows. 2008: Elastoplast Knee & Elbow